“Health Insurance: Trends, Challenges, and Practical Solutions” was the theme of the event held on May 27, 2025, at the Sava Center, bringing together leading experts from the insurance, HR, and finance sectors. Organized by ACB d.o.o., the event once again affirmed the company’s role as a trusted partner and a catalyst for meaningful conversations about the future of voluntary health insurance in Serbia.
Open Topics – Actionable Insights
The event kicked off with presentations by Gorica Grujić Stojanović and Stefan Jevremović from ACB, offering a strong introduction to the key themes:
- Trends in Private Health Insurance for 2025
- The Health Insurance Market and Its Challenges
These presentations laid the groundwork for two engaging panel discussions.
Panel 1: Current Challenges – Future Solutions from the Insurers’ Perspective
Moderated by Biljana Zambelić Grujić (ACB), this panel featured candid discussions from representatives of leading insurance companies on the challenges they face and the innovations aimed at enhancing customer experience:
- Sanja Jovanović, Wiener Städtische
- Aleksandra Kočević, Generali
- Tihomir Milošević, Uniqa
What made this panel particularly impactful was the opportunity for insurers to directly address user-related concerns-from service transparency and package flexibility to adapting to an increasingly demanding market.
Panel 2: The Balancing Act – How Employers Shape Benefits Amid Rising Costs
Moderated by Marko Levakov (ACB), this panel brought together representatives from companies actively shaping employee benefits:
- Nikola Milošević, HR Fabrika
- Zoran Kosjer, JTI Senta
- Đorđe Elez, Levi9
This dynamic discussion marked a first-of-its-kind format where insurers posed questions to their clients—employers who make daily decisions about employee benefits. This exchange of perspectives fostered a deeper understanding of needs on both sides and opened the door to more practical and effective solutions.
More Than an Event – A Platform for Change
What set this event apart was the quality of dialogue and the participants’ willingness to share experiences, challenges, and ideas. Instead of closed answers, the event offered perspectives that inspire continued development and collaboration.
Gratitude and Commitment
A heartfelt thank you to all panelists for their valuable insights, and to the participants whose questions enriched the discussions. Special thanks go to the ACB organizational team, whose dedication and effort ensured the event ran seamlessly.
Together, we’re building better solutions for a healthier future. 💙
